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~language:"deu"
~language:"eng"
~person:"Antoniades, Loukas"
~person:"Mishra, Arul"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of food products marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
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2
Marketing chewing gum : a case study of a Cypriot company
Blery, Evangelia K.
;
Antoniades, Loukas
- In:
Journal of food products marketing
16
(
2010
)
4
,
pp. 337-349
Persistent link: https://www.econbiz.de/10008698940
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