//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"eng"
~person:"Burmann, Christoph"
~subject:"Big Data"
~subject:"Handelsmarke"
~subject:"Social web"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Big Data
Handelsmarke
Social web
Markenführung
25
Brand management
24
Markenpolitik
22
Deutschland
14
Germany
13
Theorie
13
Theory
13
Markenimage
12
Marketingmanagement
11
Marketing
10
Marketing management
9
Brand image
7
Verbraucherverhalten
6
Automotive industry
3
Consumer behaviour
3
Kfz-Industrie
3
Konsumentenverhalten
3
Management
3
Online-Marketing
3
Advertising effects
2
Automotive services industry
2
Brand
2
Brand loyalty
2
Bremen
2
City marketing
2
Customer satisfaction
2
Erfolgsfaktor
2
Internal branding
2
Interne Markenführung
2
Internes Marketing
2
Kfz-Gewerbe
2
Kommunikationsstrategie
2
Kraftfahrzeughandel
2
Kundenzufriedenheit
2
Markenrecht
2
Markentreue
2
Social Web
2
Soziale Software
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Hochschulschrift
Lehrbuch
Statistics
Systematic review
Graue Literatur
4
Non-commercial literature
4
Thesis
4
Arbeitspapier
2
Working Paper
2
Language
All
German
English
Author
All
Burmann, Christoph
Meckel, Miriam
6
Herstatt, Cornelius
4
Buxmann, Peter
3
Charlesworth, Alan
3
Stieglitz, Stefan
3
Abraham, Eike Jonas
2
Akbar, Payam
2
Bakker, Diederich
2
Bandyopadhyay, Subir
2
Banfield, Gabi
2
Benlian, Alexander
2
Bentele, Günter
2
Bierwirth, Andreas
2
Bill, Fabian
2
Brand, Andreas
2
Buchele, Mark-Steffen
2
Bächle, Michael
2
Chehimi, Nadine
2
Corduan, Anja
2
Dahlhoff, Denise
2
Decker, Alexander
2
Deiss, Ryan
2
Eling, Nicole
2
Eschle, Melanie
2
Fantapié Altobelli, Claudia
2
Fekete, David
2
Fink, Tanja
2
Frank, Simon A.
2
Fritz, Wolfgang
2
Gathen, Andreas von der
2
Groß, Matthias
2
Gust, Benjamin
2
Haas, Christian
2
Halbauer, Ingo
2
Heesen, Bernd
2
Henneberry, Russ
2
Hennig-Thurau, Thorsten
2
Hiddessen, Jana
2
Hoepfner, Jörg
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Published in...
All
Innovatives Markenmanagement
5
Research
5
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
2
Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
Horstmann, Florian
-
2017
Persistent link: https://www.econbiz.de/10011655275
Saved in:
3
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
4
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
5
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->