//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"eng"
~person:"Dens, Nathalie"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Confectionery"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
Brand extension
1
Brand management
1
Confectionery
1
Markenführung
1
Markentransfer
1
New product development
1
Personal Computer
1
Personal computer
1
Produktentwicklung
1
Süßwaren
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
German
English
Author
All
Dens, Nathalie
Ahmed, Zafar U.
1
Antoniades, Loukas
1
Belka, Marek
1
Bezawada, Ram
1
Blery, Evangelia K.
1
Bogomolova, Svetlana
1
Bolgova, Natalia
1
Bordunova, Olha
1
Camgoz, Selin Metin
1
Cooper, Joseph C.
1
Dass, Mayukh
1
Diamantopoulos, Adamantios
1
Didier, Tagbata
1
Doherty, Bob
1
Ertem, Pelin Sürücü
1
Furey, Sinead
1
Giraud-Héraud, Eric
1
Golding, Kirsty Michelle
1
Golovko, Mykola
1
Golovko, Tetyana
1
Gončarov, V. D.
1
Guevara-Rivera, Edna
1
Jabara, Cathy L.
1
Johannesson, Magnus
1
Johansson, Per-Olov
1
Kitt, Janette
1
Koshel, Olena
1
Kumar, Ashish
1
Kumar, Piyush
1
Liljas, Bengt
1
Lucie, Sirieix
1
Luomala, Harri T.
1
Manson, Michel
1
McLaughlin, Christopher
1
McPoland, Aimee
1
Millburn, Sandra
1
Mishra, Arul
1
Mishra, Himanshu
1
Murray, Kyle B.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->