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~language:"deu"
~language:"eng"
~person:"McLaughlin, Christopher"
~person:"Mishra, Arul"
~type_genre:"Aufsatz in Zeitschrift"
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DBS business review : an international academic collaboration
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
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2
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
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