//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"eng"
~person:"Volkmer, Stefan"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer goods marketing
2
Electronic Commerce
2
Internet
2
Konsumgüterindustrie
2
Konsumgütermarketing
2
Markenführung
2
Markenpolitik
2
Mobile Marketing
2
Mobile marketing
2
Theorie
2
Theory
2
Deutschland
1
Germany
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Hochschulschrift
2
Graue Literatur
1
Non-commercial literature
1
Language
All
German
English
Author
All
Volkmer, Stefan
Burmann, Christoph
13
Fantapié Altobelli, Claudia
3
Swoboda, Bernhard
3
Algesheimer, René
2
Arnold, Brit
2
Bausback, Nadine
2
Blinda, Lars
2
Braitmayer, Oliver
2
Brunner, Christian Boris
2
Esch, Franz-Rudolf
2
Herrmann, Andreas
2
Huber, Frank
2
Kaufmann, Gwen
2
Kiendl, Stephanie C.
2
Kirchgeorg, Manfred
2
Kullmann, Mathias
2
Langner, Tobias
2
Nufer, Gerd
2
Petkovic, Mladen
2
Raabe, Thorsten
2
Richter, Markus
2
Silberhorn, Nadja
2
Tomczak, Torsten
2
Weißgerber, Anja
2
Zatloukal, Grit
2
Ackermann, Carsten
1
Adami-Schrott, Michaela
1
Alexa, Frank
1
Andres, Nils
1
Anselstetter, Sabine
1
Antorini, Yun Mi
1
Arnhold, Ulrike
1
Aspara, Jaakko
1
Ataman, M. Berk
1
Auer, Daniel
1
Bachmann, Frank
1
Baetzgen, Andreas
1
Bahmann, Markus
1
Bakker, Diederich
1
more ...
less ...
Institution
All
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online-Markenpolitik von Konsumgütermarken : Darstellung und Bewertung von Möglichkeiten zur Gestaltung von Markenauftritten im World Wide Web
Volkmer, Stefan
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002063138
Saved in:
2
Online-Markenpolitik von Konsumgütermarken : Darstellung und Bewertung von Möglichkeiten zur Gestaltung von Markenauftritten im World Wide Web
Volkmer, Stefan
-
2004
Persistent link: https://www.econbiz.de/10001916126
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->