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~language:"deu"
~language:"ita"
~person:"Burmann, Christoph"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Management control"
~subject:"Strategisches Management"
~type:"book"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
~type_genre:"Systematic review"
~type_genre:"Working Paper"
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Beziehungsmarketing
Management control
Strategisches Management
Theorie
16
Theory
16
Brand image
11
Markenimage
11
Brand management
9
Markenführung
9
Consumer behaviour
4
Konsumentenverhalten
4
Deutschland
3
Germany
3
Marketing theory
3
Marketingtheorie
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Strategic management
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Unternehmen
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Erfolgsfaktor
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HR marketing
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Personalmarketing
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Sportmarketing
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Call centre
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Callcenter
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Consumer goods marketing
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Burmann, Christoph
Bruhn, Manfred
21
Homburg, Christian
15
Horváth, Péter
14
Weber, Jürgen
13
Hinterhuber, Hans H.
12
Männel, Wolfgang
12
Ahlert, Dieter
10
Becker, Wolfgang
9
Scheer, August-Wilhelm
9
Gleich, Ronald
8
Mayer, Elmar
8
Bauer, Hans H.
7
Corsten, Hans
7
Reichmann, Thomas
7
Albers, Sönke
6
Bamberger, Ingolf
6
Hippner, Hajo
6
Lingnau, Volker
6
Scherm, Ewald
6
Steinle, Claus
6
Wilde, Klaus D.
6
Albach, Horst
5
Helmke, Stefan
5
Küting, Karlheinz
5
Pepels, Werner
5
Stauss, Bernd
5
Zerres, Michael P.
5
Bullinger, Hans-Jörg
4
Drumm, Hans Jürgen
4
Freidank, Carl-Christian
4
Günter, Bernd
4
Helm, Sabrina
4
Kleinaltenkamp, Michael
4
Müller, Stefan
4
Olbrich, Rainer
4
Ossadnik, Wolfgang
4
Reichwald, Ralf
4
Riekeberg, Marcus
4
Schäffer, Utz
4
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Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
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ECONIS (ZBW)
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1
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
2
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
3
Neue Perspektiven des Strategischen Kompetenz-Managements
Burmann, Christoph
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335971
Saved in:
4
Neue Perspektiven des Strategischen Kompetenz-Managements : [Tagungsband]
Burmann, Christoph
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515324
Saved in:
5
Management von Ad-hoc-Krisen : Grundlagen, Strategien, Erfolgsfaktoren
Burmann, Christoph
(
ed.
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002253846
Saved in:
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