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~language:"deu"
~language:"kaz"
~person:"Burmann, Christoph"
~person:"Florack, Arnd"
~person:"Meffert, Heribert"
~subject:"Controlling"
~type_genre:"Arbeitspapier"
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Burmann, Christoph
Florack, Arnd
Meffert, Heribert
Heemann, Jochen
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
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Heemann, Jochen
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2006
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