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~language:"deu"
~language:"lit"
~person:"Huber, Jan-Alexander"
~source:"usbk"
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Co-Branding als Strategieoption der Markenpolitik : Kaufverhalten bei Co-Brand-Produkten und negative Rückwirkungseffekte auf die Muttermarken
Huber, Jan-Alexander
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2005
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1. Aufl.
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