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Wirkungsanalyse
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Direktmarketing
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Meffert, Heribert
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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USB Cologne (EcoSocSci)
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Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing
Meffert, Heribert
;
Ahrens, Michael
-
2006
Persistent link: https://www.econbiz.de/10004861010
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Effektivität von Marketing-Events : Konzeption und empirische Überprüfung eines Wirkungsmodells
Meffert, Heribert
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004818987
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