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~language:"deu"
~language:"rus"
~person:"Gierl, Heribert"
~subject:"Beziehungsmarketing"
~subject:"Globalisierung"
~subject:"Innovationsmanagement"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Systematic review"
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Beziehungsmarketing
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Gierl, Heribert
Bruhn, Manfred
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Der Markt : international journal of marketing
1
Marketing : ZFP ; journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
3
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1
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
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2
Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
Saved in:
3
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
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