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~language:"deu"
~language:"srp"
~person:"Herstatt, Cornelius"
~subject:"Verbraucherverhalten"
~subject:"Wahrnehmung"
~type_genre:"Fallstudie"
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Verbraucherverhalten
Wahrnehmung
Consumer behaviour
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Deutschland
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Dienstleistung
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Dienstleistungsmarketing
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Germany
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IT service provider
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IT-Dienstleister
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Herstatt, Cornelius
Schneider, Willy
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Akınlar, Sevket
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Batt, Verena
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ECONIS (ZBW)
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Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
-
2006
-
1. Aufl.
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