//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Innovation
Marketing management
4
Marketingmanagement
4
Erfolgsfaktor
2
Konsumentenverhalten
2
Success factor
2
Theorie
2
Theory
2
Absatz
1
Beschaffung
1
Beziehungsmarketing
1
Deutschland
1
Empirical method
1
Empirische Methode
1
Germany
1
Lieferantenmanagement
1
Market segmentation
1
Marktsegmentierung
1
Procurement
1
Product differentiation
1
Production planning
1
Produktdifferenzierung
1
Produktionsplanung
1
Relationship marketing
1
Sales
1
Supplier relationship management
1
cross selling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatz im Buch
3
Book section
3
Article in journal
2
Graue Literatur
2
Non-commercial literature
2
Language
All
German
English
16
Author
All
Abril Barrie, Carmen
Bruwer, Johan
Homburg, Christian
Sheth, Jagdish N.
Gierl, Heribert
4
Walsh, Gianfranco
3
Wiedmann, Klaus-Peter
3
Bauer, Hans H.
2
Clement, Michel
2
Decker, Reinhold
2
Wagner, Udo
2
Adam, David L.
1
Barlovic, Ingo
1
Beinert, Markus
1
Beister, Petra
1
Belz, Frank
1
Benkenstein, Martin
1
Berger, Doris
1
Bilharz, Michael
1
Bingemer, Stephan
1
Binninger, Franz-Michael
1
Boluminski, Jan
1
Bosshart, David
1
Buxel, Holger
1
Böther, Ulrich
1
Büschken, Joachim
1
Champniss, Guy
1
Christoffer, Ralf
1
Coşkun, Bilgen
1
Danuser, Hanspeter
1
Davis, Ingrid
1
Diller, Hermann
1
Dobbelstein, Thomas
1
Domke, Britta
1
Dubiel, Jörg
1
Edelman, David C.
1
Einwiller, Sabine
1
Eisend, Martin
1
Epple, Manfred H.
1
Esch, Franz-Rudolf
1
Exler, Stefanie
1
Feldmann, Franz
1
Fischer, Paul
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
Saved in:
2
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->