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~language:"deu"
~person:"Andres, Nils"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~type_genre:"Thesis"
~type_genre:"Working Paper"
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Andres, Nils
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Ausstrahlungseffekte beim Co-Branding : eine verhaltenstheoretisch-empirische Analyse am Beispiel eines realen Produkttests kurzlebiger Konsumgüter
Andres, Nils
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2003
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