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~language:"deu"
~person:"Böll, Karin"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~subject:"Merchandising"
~subject:"Rundfunkfinanzierung"
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Böll, Karin
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Merchandising : die neue Dimension der Verflechtung zwischen Medien und Industrie
Böll, Karin
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1996
Persistent link: https://www.econbiz.de/10010223840
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