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~language:"deu"
~person:"Barth, Wolfgang"
~subject:"Direktmarketing"
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Direktmarketing
Advertising effects
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Direct marketing
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Stichprobenerhebung
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Barth, Wolfgang
Ceyp, Michael
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing
Barth, Wolfgang
;
Bomsdorf, Eckart
;
Kaletsch, Uwe
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10003708983
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