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~language:"deu"
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Goller, Markus"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Erdölindustrie"
~subject:"Messung"
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Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
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