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~language:"deu"
~person:"Battenfeld, Dirk"
~subject:"Consumer goods marketing"
~subject:"Germany"
~subject:"Lieferantenmanagement"
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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ECONIS (ZBW)
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Konfliktpotenziale im Rahmen des Category Management : zur Integrationsfähigkeit der herstellerseitigen Markenführung und der Sortimentspolitik des Handels
Battenfeld, Dirk
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 85-105)
.
2001
Persistent link: https://www.econbiz.de/10001631018
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