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~language:"deu"
~person:"Baumgarth, Carsten"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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ECONIS (ZBW)
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Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
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