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~language:"deu"
~person:"Berndt, Ralph"
~person:"Beyer, Christina"
~person:"Neijens, Peter C."
~type:"article"
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
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