Proeger, Till; Thonipara, Anita; Bizer, Kilian - 2019
To analyze the degree of digitization in the domain of customer acquisition and customer loyalty, we run a web scraping … degree of digitization in online marketing of craft firms. Using addition socio-demographic variables, we find that the … effects cannot be derived using our dataset. The patterns of digitization found in our data can be interpreted as a rational …