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~language:"deu"
~person:"Bogale, Belew Dagnew"
~person:"Hunecke, Marcel"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Handlungsempfehlungen für ein innovatives ÖPNV-Marketing
Beckmann, Klaus J.
;
Hunecke, Marcel
;
Langweg, Armin
; …
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 83-128)
.
2007
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