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~language:"deu"
~person:"Bräunl, Manfred"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
~type_genre:"Fallstudie"
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Internationales Marketing
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Automotive services industry
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Bayerische Motoren Werke
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Betriebliches Bildungsmanagement
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Deutschland
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Bräunl, Manfred
Batt, Verena
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Bruhn, Manfred
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Grumbach-Palme, Cathrine
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Haehling von Lanzenauer, Christoph
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Holzer, Matthias
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Krobath, Karin
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Leeb, Karin
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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ECONIS (ZBW)
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BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2009
Persistent link: https://www.econbiz.de/10003856340
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2
BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2008
Persistent link: https://www.econbiz.de/10003599824
Saved in:
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