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~language:"deu"
~person:"Burmann, Christoph"
~source:"econis"
~subject:"Firm performance"
~type_genre:"Working Paper"
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Firm performance
Beziehungsmarketing
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Relationship marketing
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Brand management
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Customer value
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Burmann, Christoph
Blinda, Lars
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
;
Blinda, Lars
-
2006
Persistent link: https://www.econbiz.de/10003368193
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