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~language:"deu"
~person:"Busse, Matthias"
~type_genre:"Book section"
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Der Effekt eines Facebook-Accounts auf die Markenwahrnehmung : Fallstudie: der Facebook-Auftritt der Marke Veltins
Busse, Matthias
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 251-261)
.
2013
Persistent link: https://www.econbiz.de/10014567855
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