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~language:"deu"
~person:"Egeler, Philipp"
~subject:"Internal communication"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
~type_genre:"Non-commercial literature"
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Mitarbeiter als Botschafter der Marke : die Bedeutung von Commitment und Stolz im Internal Branding
Egeler, Philipp
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2019
Persistent link: https://www.econbiz.de/10012166228
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