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~language:"deu"
~person:"Frederick, John Hutchinson"
~person:"Homburg, Christian"
~person:"Schneider, Helmut"
~subject:"Industrial organization"
~subject:"Supplier relationship management"
~type:"book"
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Industrial organization
Supplier relationship management
Industrieprodukt
4
Direktmarketing
2
Industrial goods
2
Industriegüter
2
Lieferantenmanagement
2
B-to-B-Marketing
1
Beziehungsmarketing
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Brand
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Brand image
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Brand management
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Business-to-business marketing
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Consumer behaviour
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Deutschland
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Direct marketing
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Germany
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Markenartikel
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Markenimage
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Markenpolitik
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Arbeitspapier
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Frederick, John Hutchinson
Homburg, Christian
Schneider, Helmut
Backhaus, Klaus
5
Herbst, Uta
2
Voeth, Markus
2
Ammann, Paul
1
Bode, Andreas
1
Brinkmann, Jörg
1
Doorn, Jenny van
1
Jensen, Ove
1
Kerndl, Gerald
1
Krummenerl, Markus
1
Meffert, Heribert
1
Pförtsch, Waldemar A.
1
Rühl, Günter
1
Schmid, Michael
1
Schneider, Janna
1
Seider, Uwe
1
Theile, Gregory
1
Unterschütz, Alexander
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
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2
Direktmarketing im Industriegüterbereich : Ausgestaltungsformen und empirische Befunde
Meffert, Heribert
-
2004
Persistent link: https://www.econbiz.de/10013330190
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