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~language:"deu"
~person:"Fricke, Vera"
~person:"Kirchgeorg, Manfred"
~subject:"Nachhaltige Entwicklung"
~subject:"Sustainability"
~type_genre:"Book section"
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Nachhaltige Entwicklung
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Fricke, Vera
Kirchgeorg, Manfred
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Sustainable Marketing Management : Grundlagen und Cases
3
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ECONIS (ZBW)
3
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Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der Unilever Deutschland GmbH
Koene, Merlin
;
Wagner, Katja
;
Buerke, Anja
;
Kirchgeorg, …
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 411-427)
.
2014
Persistent link: https://www.econbiz.de/10010476265
Saved in:
2
Unternehmenskommunikation zur Förderung des nachhaltigen Konsums
Fricke, Vera
;
Schrader, Ulf
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 205-226)
.
2014
Persistent link: https://www.econbiz.de/10010476276
Saved in:
3
Sustainable Marketing bei zunehmenden ökologischen Diskontinuitäten
Kirchgeorg, Manfred
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 37-54)
.
2014
Persistent link: https://www.econbiz.de/10010476286
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