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~language:"deu"
~person:"Ghauri, Pervez N."
~person:"Meffert, Heribert"
~person:"Zentes, Joachim"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Multinationales Marketing"
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Marketing management
International marketing
14
Internationales Marketing
14
Deutschland
10
Germany
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Management
7
Multinationales Unternehmen
7
Transnational corporation
7
International business research
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01.12.1995
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16.02.1995
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18.11.1993
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25.02.1993
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Außenhandel
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B-to-B-Marketing
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Beschaffung
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Betriebswirtschaftslehre
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Brand
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Business economics
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Ghauri, Pervez N.
Meffert, Heribert
Zentes, Joachim
Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Bruhn, Manfred
1
Heise, Gilbert
1
Hoffmeister, Mike
1
Hofmaier, Richard
1
Hünerberg, Reinhard
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ECONIS (ZBW)
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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