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~language:"deu"
~person:"Gierl, Heribert"
~person:"Gupta, Suraksha"
~subject:"Branding"
~subject:"Marketing management"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
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Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
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Tendieren Konsumenten zu Kompromissen?
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
3
,
pp. 249-270
Persistent link: https://www.econbiz.de/10003470097
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