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~language:"deu"
~person:"Gleumes, Simone"
~subject:"Konsumgüterindustrie"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumgüterindustrie
Balanced Scorecard
1
Balanced scorecard
1
Brand management
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Consumer goods industry
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Henkel Kommanditgesellschaft auf Aktien
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Gleumes, Simone
Perrey, Jesko
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Coombe, Cary
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Esch, Franz-Rudolf
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Kommunikationssteuerung und Kommunikationscontrolling : das Beispiel Henkel
Primosch, Ernst
;
Gleumes, Simone
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003647063
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