//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Gröppel-Klein, Andrea"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
Theory
Advertising effects
1
Advertising media
1
Consumers
1
Deutschland
1
Estimation
1
Germany
1
Print advertising
1
Printwerbung
1
Schätzung
1
Theorie
1
Verbraucher
1
Werbeträger
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
Author
All
Gröppel-Klein, Andrea
Huber, Frank
4
Steffenhagen, Hartwig
4
Bauer, Hans H.
2
Kircher, Heike
2
Matthes, Isabel
2
Meyer, Frederik
2
Pepels, Werner
2
Streich, Michael
2
Unger, Fritz
2
Waiguny, Martin
2
Awada, Nadja
1
Bachér, Frank
1
Binggeser, Ellen
1
Bogs, Nicolas W.
1
Carson, Mitch
1
Dabic, Marina
1
Dreyer, Axel
1
Durante, Nadia-Vittoria
1
Fischer, Marc
1
Fischer, Peter
1
Flasche, Elisa
1
Gabrys, Enrico
1
Gierl, Heribert
1
Großmann, Tina
1
Hammon, Larissa
1
Hampel, Stefan
1
Hasslinger, Roswitha
1
Heffler, Michael
1
Heimbach, Petja
1
Hippner, Hajo
1
Hofmann, Birgit
1
Johannsen, Nicolai
1
Klein, Benjamin
1
Korff-Sage, Kirsten
1
Krafft, Manfred
1
Kruse, Jörn
1
Lengauer, Sabine
1
MacInturff, Yvonne
1
Möbus, Pamela
1
more ...
less ...
Published in...
All
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->