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~language:"deu"
~person:"Hildebrandt, Lutz"
~person:"Neumann, Marcus M."
~subject:"Market segmentation"
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Hildebrandt, Lutz
Neumann, Marcus M.
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Jahrbuch der Absatz- und Verbrauchsforschung
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
2
Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hoffmann, Yasmin
-
2003
Persistent link: https://www.econbiz.de/10001825917
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