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~language:"deu"
~person:"Hiller, Kerstin"
~subject:"Produkteinführung"
~type_genre:"Adressbuch"
~type_genre:"Übersichtsarbeit"
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
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