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~language:"deu"
~person:"Homburg, Christian"
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~type_genre:"Amtsdruckschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Textbook"
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Customer satisfaction
Relationship marketing
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Deutschland
3
Germany
3
Market research
3
Marktforschung
3
Preis
2
Price
2
Theorie
2
Theory
2
Beschwerdemanagement
1
Complaint management
1
Controlling
1
Distribution costs
1
Experiment
1
Industrial goods
1
Industriegüter
1
Information behaviour
1
Informationsverhalten
1
Kundenzufriedenheit
1
Management control
1
Marketing management
1
Marketingmanagement
1
Preisinformation
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Preismanagement
1
Preispolitik
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Pricing strategy
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Amtsdruckschrift
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Homburg, Christian
Huber, Frank
7
Foscht, Thomas
6
Swoboda, Bernhard
6
Vollhardt, Kai
5
Bauer, Hans H.
4
Oehler, Andreas
3
Roschk, Holger
3
Tscheulin, Dieter K.
3
Wiedmann, Klaus-Peter
3
Ernst, Holger
2
Exler, Stefanie
2
Gelbrich, Katja
2
Hilbert, Andreas
2
Koschate, Nicole
2
Kuester, Sabine
2
Raithel, Sascha
2
Regier, Stefanie
2
Schnoor, Anje
2
Schramm-Klein, Hanna
2
Stiller, Michael
2
Ableitner, Susanne
1
Adi, Daniel
1
Bachmann, Frank
1
Baier, Gundolf
1
Beck, Chris
1
Bergmann, Hans
1
Berking, Ines
1
Bernt, Dana
1
Beutin, Nikolas
1
Bittner, Johannes
1
Bonnemeier, Sebastian
1
Borean, Alessandro
1
Buys, Sebastian
1
Buys, Sebastian Alexander
1
Dietrich, Martin
1
Enke, Margit
1
Erlinghagen, Marcel
1
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1
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Wissenschaftliche Hochschule für Unternehmensführung
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
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ECONIS (ZBW)
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
Saved in:
2
Kann Kundenzufriedenheit negative Reaktionen auf Preiserhöhungen abschwächen?
Homburg, Christian
;
Koschate, Nicole
-
2003
Persistent link: https://www.econbiz.de/10002450249
Saved in:
3
Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
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