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~language:"deu"
~person:"Homburg, Christian"
~subject:"Zahlungsbereitschaftsanalyse"
~type_genre:"Amtsdruckschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Textbook"
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Zahlungsbereitschaftsanalyse
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Deutschland
3
Germany
3
Market research
3
Marktforschung
3
Relationship marketing
3
Preis
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Price
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Theorie
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Theory
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Beschwerdemanagement
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Complaint management
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Controlling
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Customer satisfaction
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Distribution costs
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Experiment
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Industrial goods
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Industriegüter
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Information behaviour
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Informationsverhalten
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Kundenzufriedenheit
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Management control
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Marketing management
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Marketingmanagement
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Preisinformation
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Preismanagement
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Preispolitik
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Amtsdruckschrift
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Homburg, Christian
Ahlert, Dieter
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Bolliger Maiolino, Conradin
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Erichson, Bernd
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Evanschitzky, Heiner
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Hartl, Jochen
1
Hoyer, Wayne D.
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Hönigschmid, Florian
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Koschate, Nicole
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Müller, Florian
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Müller, Holger
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Piller, Frank T.
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Schneider, Yves
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
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