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~language:"deu"
~person:"Lennartz, Wolfgang"
~subject:"Konsumentenverhalten"
~subject:"Television programme"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Television programme
Advertising effects
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Lennartz, Wolfgang
Kruse, Jörn
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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