//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Luksch, Alexa"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Ostdeutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Promotional materials"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenartikel
Marketing management
Ostdeutschland
Direct marketing
1
Direktmarketing
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
Print advertising
1
Printwerbung
1
Promotional materials
1
Werbemittel
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
Author
All
Luksch, Alexa
Pepels, Werner
3
Dechêne, Christian Frédéric
2
Gierl, Heribert
2
Helmke, Stefan
2
Korff, Guido
2
Schneider, Willy
2
Uebel, Matthias
2
Bauer, Hans H.
1
Berndt, Ralph
1
Engelmann, Jens
1
Fischer, Marc
1
Gedenk, Karen
1
Görtzen, Ulrike
1
Heidinger, Natalie
1
Heimbach, Petja
1
Herz, Marc
1
Koch, Eckhard
1
Koncz, Julia
1
Kramer, Dominik
1
Lenz, Raimund
1
Ludl, Michaela
1
MacInturff, Yvonne
1
Praxmarer-Carus, Sandra
1
Reiss, Juliet S.
1
Schneider, Helmut
1
Spitzer, Gerald
1
Steffenhagen, Hartwig
1
Telschow, Stephan
1
Tomasch, Christian
1
Uebelhart, Muriel J.
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->