//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Melles, Annika"
~person:"Müller, Wendelin"
~person:"Scheer, Burkhard"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Confectionery"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Confectionery
4
Deutschland
4
Germany
4
Süßwaren
4
Confectionery industry
3
Süßwarenindustrie
3
New product development
2
Produkteinführung
2
Produktentwicklung
2
Sustainable product
2
Öko-Produkt
2
Bio-Produkt
1
Consumer behaviour
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Manufacturing SMEs
1
Market segmentation
1
Marketingmanagement
1
Marktsegmentierung
1
Mittelständische Industrie
1
Wirkungsanalyse
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
Author
All
Melles, Annika
Müller, Wendelin
Scheer, Burkhard
Koster, Karel
1
Published in...
All
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nutzenbasierte Marktsegmentierung : eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten
Scheer, Burkhard
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656806
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->