//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Popp, Bastian"
~subject:"Anti-brand communities"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Anti-brand communities
Social web
Kommunikationsstrategie
3
Kundenbindung
3
Markenpolitik
3
Verbraucherverhalten
3
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Economics
1
Konsumentenverhalten
1
Markenführung
1
Marketing
1
Relationship marketing
1
Social Web
1
Structural equation model
1
Strukturgleichungsmodell
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
English
4
Author
All
Popp, Bastian
Theobald, Elke
6
Burmann, Christoph
5
Heitmann, Mark
3
Herrmann, Andreas
3
Kissel, Patrick
3
Regier, Stefanie
3
Rösger, Jürgen
3
Schulten, Matthias Bernhard
3
Beck, Christoph
2
Becker, Christian
2
Breyer-Mayländer, Thomas
2
Bruhn, Manfred
2
Bär, Sören
2
Fantapié Altobelli, Claudia
2
Gaiser, Brigitte
2
Hiddessen, Jana
2
Huber, Frank
2
Kost, Julia F.
2
Loewenfeld, Fabian von
2
Maier, Florian
2
Nufer, Gerd
2
Perrey, Jesko
2
Runkel, Christian
2
Schleife, Felix
2
Schäfer, Daniela B.
2
Seeger, Christof
2
Sonnenburg, Stephan
2
Steinmann, Cary
2
Ullrich, Sebastian
2
Zerres, Christopher
2
Adams, Oliver
1
Aggerholm, Helle Kryger
1
Andersen, Sophie Esmann
1
Arnezeder, Christian
1
Arnhold, Ulrike
1
Arnold, Hermann
1
Backhaus, Klaus
1
Baltrusch, Michaela K.
1
Barczewski, Jens
1
Barwise, Patrick
1
more ...
less ...
Published in...
All
Gabler Research / Marken- und Produktmanagement
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->