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~language:"deu"
~person:"Specht, Uwe"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung und Internet : eine Analyse aus der Perspektive der Fast Moving Consumer Goods Brance
Specht, Uwe
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
2
,
pp. 257-263
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