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~language:"deu"
~person:"Steffenhagen, Hartwig"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
7
Werbewirkung
7
Theorie
4
Theory
4
Advertising planning
3
Werbeplanung
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Brand management
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Deutschland
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Germany
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Advertising
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Ausgaben
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Betriebliche Budgetierung
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Business start-up
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Consumer behaviour
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Expenditure
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Firm growth
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Marketing
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Measurement
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Messung
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Price elasticity
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Promotional materials
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Steffenhagen, Hartwig
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Reiss, Juliet S.
;
Steffenhagen, Hartwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003598440
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