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~language:"deu"
~person:"Zanger, Cornelia"
~subject:"Integration"
~subject:"Music industry"
~type_genre:"Case study"
~type_genre:"Textbook"
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Strategisches Management zwischen Globalisierung und Regionalisierung
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Die regionale Clustermarke : Konzept strategischer Markenführung im Spannungsfeld zwischen regionalem und globalem Wettbewerb
Zanger, Cornelia
;
Kaminski, Sandra
- In:
Strategisches Management zwischen Globalisierung und …
,
(pp. 345-363)
.
2008
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