//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Markenwert
18
Brand equity
12
Deutschland
7
Germany
7
Brand management
4
Markenführung
4
Brand Equity
2
Controlling
2
Food retailing
2
Handelsmarke
2
Konsumentenverhalten
2
Lebensmitteleinzelhandel
2
Marketing control
2
Marketingcontrolling
2
Marketingmanagement
2
Marktkommunikation
2
Sportmarketing
2
Sports marketing
2
Store brand
2
Automobilindustrie
1
Bewertung
1
Bio-Lebensmittel
1
Brand image
1
Courier services
1
Customer integration
1
EU-European
1
EU-Europäisch
1
Eco-label
1
Employee retention
1
Evaluation
1
Experiment
1
Finanzmathematik
1
Firm valuation
1
HR marketing
1
Internet der Dinge
1
Internet of things
1
Kundenintegration
1
Kurierdienst
1
Markencontrolling
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Reprint
Book section
2
Case study
1
Fallstudie
1
Language
All
German
English
472
Author
All
Herm, Steffen
1
Möller, Jana
1
Plew, Manuel
1
Published in...
All
Marken- und Kommunikationscontrolling
1
Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Das EU-Bio-Logo : seine Wirkung nach fünf Jahren Marktpräsenz
Herm, Steffen
;
Möller, Jana
- In:
Marken- und Kommunikationscontrolling
,
(pp. 69-80)
.
2016
Persistent link: https://www.econbiz.de/10011573008
Saved in:
2
Empirische Erfassung des Markenwissens von Handelsmarken der Sportartikelbranche aus der Konsumentenperspektive : exemplarisch durchgeführt an der INTERSPORT-Eigenmarke PRO TOUCH
Plew, Manuel
- In:
Spezielle Aspekte des Sportmanagements : zur …
,
(pp. 5-63)
.
2014
Persistent link: https://www.econbiz.de/10010382817
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->