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~language:"deu"
~subject:"Corporate reputation"
~subject:"Reputation"
~subject:"Welfare analysis"
~type_genre:"Sammlung"
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Corporate reputation
Reputation
Welfare analysis
Firmenimage
2
CSR
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
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Corporate Identity
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Corporate Social Responsibility
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Corporate social responsibility
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Konsumentenverhalten
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Managers
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Media effect
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Medienwirkung
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Public relations
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Social behaviour
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Soziales Verhalten
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common good
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microfoundations
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moral awareness
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public value
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reputation
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valuation
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value
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value awareness
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value creation
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Sammlung
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Graue Literatur
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Arbeitspapier
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Sammelwerk
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Guidebook
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Ratgeber
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Bibliography included
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Fallstudiensammlung
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Interview
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Handbook
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German
English
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Breberina, Jovica
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Hetze, Katharina
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Michelsen, Gerd
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Leuphana Universität Lüneburg
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ECONIS (ZBW)
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CSR reporting as part of corporate communication management and as contribution to the corporate
reputation
Hetze, Katharina
-
2016
Persistent link: https://www.econbiz.de/10011560354
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2
Selected essays on negative publicity and company performance
Breberina, Jovica
-
2016
Persistent link: https://www.econbiz.de/10011635287
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