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~language:"deu"
~type_genre:"Company information"
~type_genre:"Fallstudie"
~type_genre:"Rezension"
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MasterCard International Incorporated <New York, NY>
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Informationstechnologie in Banken : Optimierung von Geschäftsprozessen
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
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Social Branding : Strategien - Praxisbeispiele - …
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(pp. 209-223)
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2012
Persistent link: https://www.econbiz.de/10009553526
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Ein erfolgreiches Projekt in der Kreditkartenbranche: Der Fall BankAmericard
Sorrentino, Maddalena
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Informationstechnologie in Banken : Optimierung von …
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(pp. 47-58)
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2000
Persistent link: https://www.econbiz.de/10001502838
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