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Claims und Slogans als Instrumente der strategischen Markenführung : Grundlagen, Visualisierungsmodelle und relevantes Markenrecht
Bauer, Matthias Johannes
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Jestaedt, Dirk
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2020
Persistent link: https://www.econbiz.de/10012205670
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Leitformeln und Slogans in der Kulturpolitik
Fuchs, Max
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008689801
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