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~language:"eng"
~language:"fin"
~language:"nld"
~language:"tur"
~language:"ukr"
~person:"Claeys, Gregory"
~person:"Melewar, T. C."
~subject:"Brand"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
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European journal of marketing : EJM
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Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
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Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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