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~language:"eng"
~language:"fra"
~person:"Paul, Justin"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Government document"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Welt
Consumer behaviour
54
Bibliometrics
26
Bibliometrie
26
Brand management
18
Markenführung
18
Globalisierung
16
Globalization
16
Brand image
15
India
15
Indien
15
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15
Multinationales Unternehmen
14
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14
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11
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10
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10
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10
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10
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Article in journal
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61
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Paul, Justin
Han, Heesup
116
Eichengreen, Barry
101
Mattila, Anna S.
97
Gupta, Rangan
81
Lusk, Jayson L.
75
Lee, Chien-chiang
73
Phau, Ian
73
Bouri, Elie
70
Aizenman, Joshua
69
Dreher, Axel
69
Khare, Arpita
68
Belk, Russell W.
66
Demirgüç-Kunt, Asli
66
Lucey, Brian M.
65
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
63
Sheth, Jagdish N.
63
Apergēs, Nikolaos
62
Grewal, Dhruv
62
Nayga, Rodolfo M.
62
Anderson, Kym
60
Hammoudeh, Shawkat
60
Jang, Soocheong
59
Septianto, Felix
59
Goel, Rajeev K.
58
Hoekman, Bernard M.
58
Moshirian, Fariborz
53
Rose, Andrew
53
Haan, Jakob de
52
Tiwari, Aviral Kumar
52
Egger, Peter
51
Hassan, M. Kabir
51
Ko, Eunju
50
Laroche, Michel
50
Beck, Thorsten
48
Bagozzi, Richard P.
47
Tol, Richard S. J.
47
Bordo, Michael D.
46
Hollebeek, Linda D.
46
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Journal of retailing and consumer services
13
Journal of business research : JBR
7
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Research in international business and finance
1
The International trade journal
1
Tourism management perspectives : TMP
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
61
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1
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61
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Does the world need to change its vaccine distribution strategy for COVID-19?
Sharma, Rohit
;
Jain, Geetika
;
Paul, Justin
- In:
Technovation : the international journal of …
126
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014488498
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
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