Baresa, Suzana; Ivanovic, Zoran; Bogdan, Sinisa - In: UTMS Journal of Economics 8 (2017) 3, pp. 281-293
The franchise in the global marketplace enables many globally known brands. With its business concept, it enables … concluded that the franchise enables the transfer of business knowledge, experience and technology to an unlimited space …. Franchise is largely present as a way of doing business in the world and it has an impact on national economies. Companies can …