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~language:"eng"
~language:"ita"
~person:"Takeda, Fumiko"
~subject:"Sport"
~type_genre:"Article in journal"
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Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
Saved in:
2
The impact of postponing the Olympics on stock markets
Suenaga, Yuki
;
Takeda, Fumiko
- In:
International advances in economic research
27
(
2021
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10012797084
Saved in:
3
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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